The Piedmont Collective of Floriculture Professionals is proud to announce its participation in the upcoming edition of Euroflora—once again affirming the event as a premier stage for showcasing Piedmont’s horticultural excellence. This year’s exhibit presents itself as both a philosophical and social message.
Alongside Liguria, Piedmont holds the unique distinction of having participated in every edition of Euroflora since the very first, held in Turin in 1961. This long-standing and strategic partnership has given national and international visibility to a sector that continues to grow in relevance today.
Covering 900 square meters outdoors and approximately 400 indoors, the Collective will offer visitors an immersive journey through the world of regional floriculture. The exhibition will include plant-based creations, artistic installations, landscape visions, and cultural moments—all designed to highlight the region’s commitment to tradition, innovation, and sustainability.
The exhibit spaces are designed by landscape architect Luca Zanellati (Asproflor), working around the theme “Doubt and Responsibility in the Human-Nature Relationship,” chosen by the Collective to represent Piedmont at Euroflora 2025.
The resulting experience is both evocative and thought-provoking, inviting visitors to reflect on environmental, social, and economic sustainability. More than just a goal, sustainability is presented as a duty—a call for foresight and a conscious approach to how we relate to the natural world.
Participants in the Piedmont Region Collective:
- ASPROFLOR
- Biellese Association of Floriculture and Nursery Professionals
- CIA – Italian Farmers Confederation, Piedmont Branch
- Verbano Horticultural Association
- Turin Wholesale Flower Market
- Italian Garden Centers Association
- CONFCOOPERATIVE PIEMONTE – FedAgri
- CONFAGRICOLTURA PIEMONTE
