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A new concept for a contemporary trade show

Tomorrow’s landscape is a crucial theme of the Italian political and scientific debate. Greenitaly addresses this topic by following two main directions:

the search for solutions and ideas for designing comfortable private spaces with low environmental impact;
urban regeneration and sustainable development of our cities.

For each of these two directions, GREEN ITALY dedicates a “green agora”, a special area conceived and created in collaboration with relevant associations and their partner companies, in order to showcase projects, trend development, and innovative solutions in an engaging and evocative demo representation. Let’s discover them all!

INTERNATIONAL MAG KIOSC

by the Italian Association of Public Gardens Directors and Technicians

The exclusive collection of authoritative international publications on horticulture, landscape design, gardening, and green innovation from around the world.   

Come and discover the space for inspiration and discussion for professionals, where you can browse the ideas and trends that are shaping the future of the sector.

YOUNG GROWERS CLUB

by Assoverde – Italian Association of Green Builders

Discover the YOUNG GROWERS CLUB area: a space dedicated to innovative companies under 40 that are shaping the future of green.

Public Greenery Agora
| PAD. 8

by the Italian Association of Public Gardens Directors and Technicians

A temporary setup of a public green space where visitors can meet the Directors and Technicians of public gardens and learn about the management, care, and maintenance of parks, tree-lined areas, and public greenery in general. Visitors will also have the opportunity to discover sustainable innovations for the regeneration of public-use areas, with the goal of increasingly raising awareness of the social and cultural role that green spaces play in our lives.

Private Greenery Agora
| PAD. 7

by Assoverde – Italian Association of Green Builders

Private gardens and more: the Private Greenery Agora is an interactive space aimed at opening a discussion with industrial companies, large retail groups, real estate entities, and sports organizations on the need to increasingly integrate flowers, plants, and vegetation into a modern and truly harmonious urban landscape.

Other Thematic Areas

Once upon a time… in the garden

An area designed to celebrate the historic Italian garden, where visitors can appreciate authentic period furnishings and accessories.

by Ra.Ma.

Green Retail 4.0

An Immersion into the Beauty of Autumn at Garden Centers!
Let yourself be guided by pumpkins, apples, and leaves through activities designed for all ages, to rediscover gardening with colors, games, and decorations during the Autumn Garden Festival 2024.

by AICG – Italian Association of Garden Centers

Oasi

An area showcasing the vast heritage of Italian gardens, highlighting the evolution of trends and tastes in green design.

by Villegiardini

Spazio Lineaverde

The renowned Italian specialized magazine celebrates its 50th anniversary. Along these years, Lineaverde has been a sharing key news and information from the sector, as well as promoting green culture for the benefit of all professionals in the industry.

by Lineaverde GREEN ITALY

Biodiversity Garden by AIAPP (Italian Association of Landscape Architects and Designers)

An example of a lacustrine ecosystem designed to enhance plant and animal biodiversity in wetland areas, which can also be adapted in a smaller form for urban environments or private gardens. It promotes the presence of amphibians, such as frogs, tree frogs, newts, and salamanders, which are excellent predators of mosquitoes, snails, and other invertebrates. Bees, butterflies, and other pollinators can visit the garden, thereby improving the overall environmental quality. Native species were selected, including riparian aquatic plants, submerged aquatic plants, and floating plants, all of which are well-suited to urban settings. An existing example has already been created by the MUSE Science Museum of Trento, in a 600-square-meter water feature located near the tropical greenhouse, just steps away from the historic center of Trento.

Green Library

For the second year in-a-row, GREEN ITALY offers the largest selection of new publications dedicated to the green sector, featuring books, technical manuals, essays, and novels available for purchase both at the show and online.

by AgraEditrice

At Flormart – GREEN ITALY, Lineaverde invites you to the

International Mag Kiosk

The Italian Constitution has amended Article 9 by adding that “The Republic (…) protects the environment, biodiversity, and ecosystems, also in the interest of future generations.” With this necessary premise, AIAPP’s proposal aims to be an example of a typical Alpine lake ecosystem, by planting aquatic plants to enhance biodiversity and the variety of living organisms present within it. This project follows the norms of Nature Restoration Law, a new directive by the European Commission that sets the goal of restoring at least 20% of degraded terrestrial and marine areas in Europe by 2030, 60% by 2040, and 90% by 2050. The goal is to ensure the long-term provision of essential services for human well-being and support climate change mitigation and adaptation.

Esporre

La fiera offre un’esposizione completa di prodotti, tecnologie e servizi innovativi, unitamente a un ricco programma di eventi formativi e di networking.

Visitare

L’evento si rivolge a vivaisti, garden, grossisti, progettisti, agronomi, architetti e paesaggisti, studi di architettura, general contractors e in generale alle aziende interessate ad investire nel VERDE.

Settori espositivi

In un rinnovato layout espositivo si presenta come piattaforma di condivisione delle conoscenze fra operatori del settore e punto d’incontro fra i diversi soggetti della filiera.